Smiles, faster service, and new products transform Terpel's Altoque stores

• In addition to serving Colombians traditional food with a novel presentation, Altoque will offer products made by domestic entrepreneurs, and free bicycle shop services for cyclists.
• Terpel’s goal for this transformation of its Altoque stores is to give Colombians a tasty and friendly stop along the way, while at the same time having a positive impact on communities.
• Terpel's convenience stores create memorable experiences and meet the needs of the new consumers.

The flavor of Colombia in rolls and bowls, faster service, minimarkets, and bicycle shops, along with display cases offering local products from regional enterprises are just a few of the innovations visitors will find at the 67 Altoque stores located at Terpel service stations.

The refreshed brand makes consumers’ stops along the way friendlier and tastier.

Altoque's transformation comes in response to the new needs of consumers, by providing friendly assistance, fresh, high-quality products, quick and modern services, and a deeper connection with the surroundings and with customers.

That's why, people who visit Terpel's Altoque convenience stores now can enjoy the flavor of Colombia in a modern and unique presentation, ready to take out, and with a great variety of options inspired by Colombian cuisine.

“We want to be there for Colombians, and be that modern, fast, delicious, and friendly stop that provides the best service. At Altoque, consumers will find fresh food to either eat there or take with them, a mini market, the best restrooms, and a bike shop. And all of this while at the same time we support the social and economic development of the regions. That’s how we create memorable experiences beyond just filling your tank," stated Alejandra Londoño, Vice President of Convenience Services at Terpel.

The brand has also made progress at the digital level, and now has an e-commerce site, using the page www.altoqueterpel.com/, which offers home deliveries or the option of making an order and picking it up at the store.

Visitors to Altoque can also support small, local business owners by purchasing their products at the highway convenience stores, in benefit to the local economy. They will also discover murals at some of the stores, urban works of art by local muralists and graffiti artists that reflect the region's beauty and magical history.

The renovated image of Altoque, characterized by a smile, demonstrates Terpel's commitment to offer friendly and speedy service with the unique flavor of Colombia to everyone who travels the country's cities and highways. After a visit to an Altoque store, you will leave with a smile on your face.